Trendemon https://trendemon.com/ Accelerate Revenue With B2B Website Personalization & Content Marketing Insights Thu, 08 May 2025 07:19:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://trendemon.com/wp-content/uploads/2020/04/favicon.png Trendemon https://trendemon.com/ 32 32 Marketing that Converts: How Tenable Uses Demandbase & Trendemon to Drive Conversions https://trendemon.com/blog/tenable-demandbase-trendemon-case-study-webinar/ Thu, 08 May 2025 07:19:30 +0000 https://trendemon.com/?p=5757 In a recent webinar, Tenable’s marketing team shared how they’re transforming their ABM strategy by combining account intelligence with website personalization to drive measurable business results. Here’s what we learned about their journey from reactive to always-on marketing. Hard Facts – B2B marketing in 2025 is shaped by a new set of expectations. Buyers prefer […]

The post Marketing that Converts: How Tenable Uses Demandbase & Trendemon to Drive Conversions appeared first on Trendemon.

]]> Trendemon’s 2024 B2B Buyer Journey Report: Challenges & Trends https://trendemon.com/blog/trendemons-2024-b2b-buyer-journey-report-challenges-trends/ Tue, 04 Mar 2025 15:36:44 +0000 https://trendemon.com/?p=5717 B2B marketing is harder than ever. More noise, more buyers involved in the process, and more complex buying journeys have posed a significant challenge for marketers to be effective. With the average B2B buying group now including at least 9-10 stakeholders, and a sales cycle that can last up to 11 months, B2B marketing is […]

The post Trendemon’s 2024 B2B Buyer Journey Report: Challenges & Trends appeared first on Trendemon.

]]> Evaluate and Elevate GTM ROI with First-Party Data https://trendemon.com/blog/evaluate-and-elevate-gtm-roi-with-first-party-data/ Sun, 02 Feb 2025 12:43:21 +0000 https://trendemon.com/?p=5692 We recently had the pleasure of joining the AI Marketers Guild (AIMG) to discuss one of the most pressing topics for B2B marketers: understanding how to utilize first-party data in order to evaluate and maximize GTM strategies. Our CEO, Avishai Sharon, shared actionable insights from Trendemon’s 2024 buyer journey research and introduced our GTM Compass, […]

The post Evaluate and Elevate GTM ROI with First-Party Data appeared first on Trendemon.

]]> Building Bridges: How Marketing Leaders Align with the CEO’s Vision https://trendemon.com/blog/building-bridges-how-marketing-leaders-align-with-the-ceos-vision/ Sun, 02 Feb 2025 12:33:55 +0000 https://trendemon.com/?p=5690 We recently had the pleasure of sitting down with Michal Roche, VP of Marketing at Granulate, to discuss the critical relationship between marketing and sales, and explore how to excel when trying to align between these teams and the CEO. Here are the key takeaways: Establishing Alignment Across Teams One of the first topics highlighted […]

The post Building Bridges: How Marketing Leaders Align with the CEO’s Vision appeared first on Trendemon.

]]> How to Demonstrate ROI for GTM Strategies in a Complex B2B Landscape https://trendemon.com/blog/how-to-demonstrate-roi-for-gtm-strategies-in-a-complex-b2b-landscape/ Sun, 05 Jan 2025 13:54:19 +0000 https://trendemon.com/?p=5662 You’re a B2B company gearing up to launch a new product or service in a tough, competitive market. Traditional marketing tactics just don’t cut it anymore, so you’re turning to GTM strategies to drive results and achieve your goals.  The challenge? How do you demonstrate ROI and measure impact in an oversaturated market where the […]

The post How to Demonstrate ROI for GTM Strategies in a Complex B2B Landscape appeared first on Trendemon.

]]> It’s No Longer About Taking a Side: Why GTM Leaders Need to Change the Conversation On B2B Inbound and Outbound Marketing https://trendemon.com/blog/its-no-longer-about-taking-a-side-why-gtm-leaders-need-to-change-the-conversation-on-b2b-inbound-and-outbound-marketing/ Sun, 05 Jan 2025 10:41:05 +0000 https://trendemon.com/?p=5653 What do you get when two experienced marketers get together to talk about GTM strategies?  A gripping conversation about breaking paradigms, changing the discourse on inbound vs outbound, and advocating for audience-centric marketing.  Avishai Sharon, CEO of Trendemon, and Idan Carmeli, Managing Director of Go Envy, a B2B marketing agency for tech companies, share their […]

The post It’s No Longer About Taking a Side: Why GTM Leaders Need to Change the Conversation On B2B Inbound and Outbound Marketing appeared first on Trendemon.

]]> RevOps Revolution: Aligning People, Processes and Tools with Simon James https://trendemon.com/blog/revops-revolution-aligning-people-processes-and-tools-with-simon-james/ Tue, 24 Dec 2024 14:49:46 +0000 https://trendemon.com/?p=5643 We recently had the pleasure of chatting to Simon James, Senior Global Marketing Operations Manager at Everbridge. Simon joined us for an insightful conversation on driving operational transformation in large organizations. The discussion covers the nuances of aligning technology, teams, and strategy to achieve success in modern B2B marketing. Simplifying Complexity by Building a Strong […]

The post RevOps Revolution: Aligning People, Processes and Tools with Simon James appeared first on Trendemon.

]]> Redefining B2B Marketing: GTM Strategies, Advocacy and Trust https://trendemon.com/blog/redefining-b2b-marketing-gtm-strategies-advocacy-and-trust/ Thu, 19 Dec 2024 10:42:27 +0000 https://trendemon.com/?p=5639 Trendemon’s own founder and CEO, Avishai Sharon, recently sat down with Joel Harrison, founder of B2BMarketing.net to explore how trust, technology, and strategy are redefining B2B marketing. Join us as they dive into the importance of adapting GTM strategies, understanding modern buyer behaviors, and leveraging advocacy to build trust in an increasingly competitive landscape. Here […]

The post Redefining B2B Marketing: GTM Strategies, Advocacy and Trust appeared first on Trendemon.

]]> Demand 2024 Event: Capturing Attention Over Leads – 2024 B2B Buyer Trends and 2025 GTM Strategies https://trendemon.com/blog/capturing-attention-over-leads-2024-b2b-buyer-trends-and-2025-gtm-strategies/ Tue, 29 Oct 2024 11:37:12 +0000 https://trendemon.com/?p=5568 The landscape of B2B marketing is undergoing a profound transformation. Traditional lead-based approaches are losing ground, giving way to account-based strategies that better address the complexities of today’s buyer journey. Avishai, Trendemon’s CEO and Founder, shared valuable insights on this shift at the recent Demand 2024 event hosted by Metadata.io, shedding light on why lead […]

The post Demand 2024 Event: Capturing Attention Over Leads – 2024 B2B Buyer Trends and 2025 GTM Strategies appeared first on Trendemon.

]]> Is It Time to Ditch Lead-Based KPIs for Account Based Metrics? https://trendemon.com/blog/is-it-time-to-ditch-lead-based-kpis-for-account-based-metrics/ Wed, 23 Oct 2024 09:38:54 +0000 https://trendemon.com/?p=5563 GTM strategies have traditionally relied on lead-based KPIs to measure success. The classic approach is simple: convert anonymous prospects into leads, pass them to sales, and close deals. But is this method still relevant? Today’s buyers are doing the majority of their research before ever engaging with sales, raising the question: are traditional lead-based KPIs […]

The post Is It Time to Ditch Lead-Based KPIs for Account Based Metrics? appeared first on Trendemon.

]]>